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Ed Booth

Why Your Nonprofit’s Emails Are Landing in Spam (And How to Fix It)

March 31, 2026 by Ed Booth

Nonprofit email in spam

You spend hours crafting the perfect fundraising appeal. You hit send. And then… silence. Open rates are dismal, donations are down, and you have no idea why. Here’s what’s likely happening: your emails aren’t reaching your donors at all. They’re landing in spam folders—or worse, getting blocked before they even get there. This is one […]

Filed Under: Email & Communications Tagged With: Amazon SES, email deliverability, Mailchimp deliverability, nonprofit email, SPF DKIM DMARC

Why Your Disconnected Systems Are Costing You Money (And How to Fix It)

January 15, 2026 by Ed Booth

Your development director enters a donation into DonorPerfect. Then she opens Mailchimp and manually adds the donor’s email. Then she updates a Google Sheet for the board report. Then she creates a task in Asana to send a thank-you letter. Four systems. One donation. Fifteen minutes of manual work. Multiply that by every donation, every […]

Filed Under: Integration Tagged With: automation, cost savings, CRM integration, data silos, nonprofit efficiency, nonprofit technology, system integration

Ultimate Guide to Nonprofit Software Discounts

January 14, 2026 by Ed Booth

I’ve got great news: Your nonprofit can access the same enterprise-grade software that Fortune 500 companies use—and you can get most of it for free. Not “freemium with limited features.” Not “trial period then pay.” Actual, full-featured, enterprise software. Completely free or steeply discounted specifically for nonprofits. Over my 15+ years working with nonprofits, I’ve […]

Filed Under: Budget & Savings Tagged With: free software, Google for Nonprofits, nonprofit budget, nonprofit discounts, nonprofit technology, Salesforce, TechSoup

Technology Checklist for New Nonprofits: Your First 90 Days

January 13, 2026 by Ed Booth

Starting a nonprofit is exciting—and overwhelming. Between registering for 501(c)(3) status, recruiting board members, and developing your programs, technology often gets pushed to the bottom of the list. But here’s the truth: getting your technology foundation right in the first 90 days will save you countless hours and thousands of dollars down the road. I’ve […]

Filed Under: Getting Started Tagged With: 501c3 technology, new nonprofit, nonprofit software, nonprofit technology, nonprofit tools, startup nonprofit, technology checklist

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